John, a Swiss businessman and entrepreneur, found his true purpose in life through the upbringing of his son, Alan. Having experienced a challenging educational path himself, John became convinced that early academic support is the decisive factor in a child's future success. His guiding philosophy was simple but powerful: "Talent is made, not born."
When Alan was born in 1981, John dedicated himself to providing a strong foundation for his son. He spent quality time each day teaching Alan math, science, and languages through engaging methods. This unwavering dedication paid off remarkably; Alan excelled in his studies and went on to win the 1994 Swiss Championship of Math & Logic Games. Before becoming a successful entrepreneur himself at the age of 20.
The profound impact of this early learning journey inspired John and Alan to co-found ChildUp Early Education in 2005. Today, their shared passion fuels a global mission to support parents and educators. Through practical advice and tools like the MATHnimals Preschool Math Games, ChildUp empowers families to nurture young minds and prove that every child has the potential to excel.
ChildUp was founded in 2005; its team of early education experts and dedicated parents provides information, methods, and tools for parents who intend to raise successful and happy children. The ChildUp Early Learning Model is based on decades of practical, positive parenting experience in real life situations and families, backed by 21st-century international scientific research.
ChildUp is proud to partner with nonprofit organizations who share its values and vision, considering education as a keystone of social and economic development.

International Care Ministries have been helping needy families in the Philippines for more than 30 years. One of the organization's three pillars, aside from health and livelihood, is education. To make the greatest possible impact in this area, ICM needed an effective and reliable tool. With the ChildUp MATHnimals game cards, parents are empowered to support their children's learning at home with proven-effective, playful methods.

Since 2012, the Arcanys Early Learning Foundation has already helped more than 5,000 families in some low-income districts of Cebu City (Philippines). The foundation is providing a free, research-backed math coaching program to preschool children, with their parent's involvement. By learning the basics of math and logic according to the ChildUp Early Learning Method, children have better chances to be ready when they start school, and henceforth to do higher studies and have both a successful career and happy life.
Giving names to objects when counting helps establish one-to-one correspondence. This allows children to assign a unique number word to each item and grasp the concept of quantity, which is essential for developing mathematical reasoning. This verbal scaffolding provides a tangible way to symbolize abstract numbers and is a foundational step toward more complex arithmetic.
Watch in the following remarkable video as 3-year-old Steffi counts to 20, correctly naming all 10 animals from the first MATHnimals series like a master. She's able to do this thanks to the excellent support of her mother, Julina, and teacher, Princess, at the Arcanys Early Learning Foundation in the Philippines.