is the UK’s largest website for parents, with 50m page views and 4.3m unique visitors per month. Some clouds though, have begun to darken this successful venture with the emergence of a new category of special “moms”, who don’t understand that the Mumsnet slogan is “By parents for parents”, and not “By women for nymphomaniacs”. 

In the conversations of those hot visitors, bedroom positions are replacing baby sleeping positions, which is not really welcome on the platform. Alas, some Internet roads that should be particularly clean and safe are becoming dirty and perilous. It’s the ransom of success, but it’s not tolerable. The site operators will certainly find solutions to stem this tendency, but it won’t be an easy task.