An increasing number of children feel embarrassed to read in front of friends, an activity considered as a geek attitude. A study by the National Literacy Trust shows that only about 25 per cent of children still read for pleasure. The main culprits may be their parents, a large number of them being unaware of their crucial role as role models. Logically, if the parents don’t care, why would any child care about traditional reading?

The big problem is, as commented by the Trust’s director Jonathan Douglas: “Our research not only reveals that children are reading less and developing more negative attitudes towards reading, but also that there is a clear correlation between this and their performance in reading tests.”

This certainly meant “poor” performance.