Building a reader for life: Why early engagement is the first step toward talent

For World Book Day 2026, researchers and educators are highlighting a fundamental truth we’ve long championed at ChildUp: litera...

The manufacturing of greatness: Why the 'born genius' is a developmental myth

At ChildUp, we often say that "Parents are brain engineers". This isn't just a metaphor; it is a reality confirmed by the late...

Playing with your toddler shapes their physical activity later in life

A toddler running around the backyard or playing a game of tag with a parent may look like simple, fleeting fun. However, a long...

Beyond the clock: Using early screen time more effectively

Recent official guidance on digital habits for the youngest learners recommends that screen time for children under five be limi...

40% of parents have never had a conversation with their children about AI

While artificial intelligence has become an inescapable presence in the lives of the "AI generation," a significant disconnect i...

Early deception: A surprising sign of cognitive growth

When a toddler hides a forbidden cookie behind their back or suddenly "needs the bathroom" to avoid cleaning up toys, it can fee...