In the push to compete educationally, everyone felt the push for more reading, more learning and more technology - all at an earlier age. Baby Einstein was among the first to claim videos will make baby smarter and Your Baby Can Read followed shortly after. And now, the conglomerate “educational” business has fallen and is closing its doors for good. Your Baby Can Read is going out of business and early childhood communities everywhere celebrate.
Highly marketed to parents wanting their children to have the best educational opportunities, Your Baby Can Read made claimed babies could be reading as early as 3 months old, long before they can even speak, simply by using the system in the box. After years of selling millions of the kits, the Campaign for a Commercial-Free Childhood formally filed a complaint against Your Baby Can LLC with the Federal Trade Commission, siting the claims were false and deceptive.
In response to the pending complaint, Your Baby Can LCC states:
"Regretfully, the cost of fighting recent legal issues has left us with no option but to cease business operations," the notice says. "While we vehemently deny any wrongdoing, and strongly believe in our products, the fight has drained our resources to the point where we can no longer continue operating." (Your Baby Can Read company going out of business, ABC News)
Your Baby Can Read was developed in the late 1990’s by Dr. Robert Titzer. The system was comprised of videos, flash cards and books parents were to utilize to teach their infant to read. The materials were heavily marketed to play on the guilt factor for parents. Essentially the claims said to parents their baby was going to fail school if they didn’t learn how to read before they could walk.
“Seize this small window of opportunity,” Your Baby Can Read claimed. Many also state it was developmentally inappropriate for young children as well as false advertising. The American Academy of Pediatrics discourages parents from allowing infants any screen time. In addition, research shows young children learn best through hands on interaction, which Your Baby Can Read, simply did not provide.
By Carrie Chance
Source: Examiner.com - http://goo.gl/uK2VX